JEFF STEVENS
JEFF STEVENS
Jeff is a Colorado based fine artist, art director and designer. At the age of 19 he began to cut his teeth in Los Angeles doing street art and pop up shows. After earning a BFA in art and design from Woodbury University in 2007 he entered into a career in entertainment advertising. Some of his print work has been the force behind major entertainment marketing campaigns including Star Wars, The Hunger Games and The Marvel Cinematic Universe. His work has been exhibited in galleries in Tokyo, Los Angeles, Denver and locally in Aspen, Basalt and Carbondale Colorado.
With origins in design and advertising and a spirit for free and abstract collage, Jeff’s art work is a combination of both foundations. By deconstructing found imagery, original photography and painted elements the work seeks to redefine the language of art direction into new stories and content.
WORKS ON DISPLAY
Could you share some insights into your recent body of work?
I didn't really realize it before but while exploring ideas for this show I was struck by how commercialized and commodified "Cowboy Culture" has become. It's obvious now, (especially in the local area) how the myth, lifestyle, and archetype of the cowboy has become a banner for the wealthy and influential to emulate. The (cowboy/cowgirl) icon on the surface is bold and strong but underneath there is sadness and turbulence.
What sources of inspiration drive your art?
Having spent more than half my life in Los Angeles and traveling between there and Aspen, the visual transition from natural to urban environments has always stayed with me. I really enjoy playing with the stark contrast and it really feeds my truth as an art practice.
How does this exhibition reflect your artistic vision or themes you’ve been exploring?
Calling out certain flaws in our culture while accepting the irony of being a willing participant
Do you have a favorite piece in the show? If so, what makes it stand out to you?
I would say "The Original" - It's a love letter to Dad. The coolest. The most rebellious. The one guy who seemed like he had it all together. Not necessarily one's own father either. After becoming one, the idea of this "character" hits a lot harder. I just hope I can get close.